It took
hard work on
the family farm
to Feed The Dream

Mark Mark

It took
every weekend
on the mountain
to Feed The Dream

Cassie Cassie

It took
three generations
to pitch in
to Feed The Dream

Brady Brady

What does it take to Feed The Dream?

It takes every Canadian cheering their hearts out. It takes families of every kind. It takes sacrifice, unconditional support and unparalleled commitment. It takes hard work before the sun comes up, and determination long after it goes down. Dreams are nothing without the people behind them, working together to help them come true; feeding them with the physical and emotional nourishment needed to keep Canadian athletes reaching for the podium. It takes all this and more.

It takes
three generations to pitch in
hard work on the family farm
moving across the country
a passionate sibling rivalry
leaving home at an early age
to Feed The Dream


Tell us what it takes you
to Feed The Dream

Share what it takes to Feed The Dream, and you and your family could win a Family Viewing Kit! Take your Winter Games to the next level. Enter below for a chance to win!


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You don’t have to be an athlete to win during the Games – you could score big by shopping at one of our participating banners nationally!


Get the Limited-Edition Team Canada Reusable Grocery Bag

We’re doing OurPart for future generations

A portion of the proceeds from these bags goes towards the $1 million contribution Sobeys Inc. is making to Team Canada’s athletes competing in Beijing to help them Feed The Dream.

Look for the bag in stores while supplies last!