Every purchase of participating products is another chance to win! Keep purchasing and submitting receipts for even more chances to win!

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Frequently asked questions

All purchases must have been made between January 6 and March 23, 2022. You have until March 30, 2022 at 11:59 PM EST to submit your receipt information or submit your Voilà order number.
You can view participating brands and products here:
Purchase participating products from either Sobeys, Safeway, Thrifty Foods, IGA West, Foodland and participating Co-ops or Voilà between January 6 and March 23, 2022 and register online. Every participating product purchased earns you one entry. Check the back of your receipt and input the qualifying receipt information into an online submission form. A reference of where to locate the information needed is provided during the submission.
You can only submit a valid receipt once, receipts submitted more than once will be rejected.
You will have a chance to win 1 of 3 grand prizes of free groceries for a year valued at $14,000 or 1 of 11 weekly prizes of $1,000 in groceries payable in Sobeys Inc. gift cards.
No Purchase Necessary Entry: You may enter the Contest by submitting an original essay discussing how you plan to Feed The Dream during the 2022 Winter Olympics. Full details on how to submit can be found in the Long Rules.
Review the Rules and Regulations for the offer for additional details. If the Rules and Regulations have not answered your question, please email us. We will get back to you in 48 – 72 hours.
You can submit any questions you may have about the promotion to our support email: We will get back to you in 48 – 72 hours.

Have questions about the contest? Read our FAQs.