About #FeedTheDream

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No athlete achieves greatness alone. It’s through the loving support
of family, friends, and fans
who nourish our athletes every day with
encouragement and healthy meals that an
Olympian is made. That’s
what it means to Feed the Dream.

It’s why we rallied Canadians from coast to coast to send messages of
support to Team Canada.
Together, we created Team Canada’s
Tablecloth—made from over a thousand messages
that let our
Olympians know we’re always behind them.

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Sobeys Reusable Bags

Get the Limited-Edition Team Canada Reusable Grocery
Bag in Store Today

A portion of the proceeds from these
bags goes towards the $1 million
contribution Sobeys Inc.
is making to Team Canada's
athletes
to help them Feed the Dream.

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